A Scent for Wellness, Monday 16 March 2015

The New York Times “Business Day” featured Hope for Depression Research Foundation on Saturday in a story about bespoke perfumes and the power of scent.

We’ve received an incredible response to the idea of creating a unique and uplifting “Hope” fragrance.  It’s an idea that can raise awareness and funds for HDRF’s urgent research.

With its Depression Task Force, HDRF is the leading non-profit dedicated solely to advanced depression research.  Now this innovative marketing initiative reinforces our position as a trailblazer in awareness and advocacy.

We will be speaking with potential corporate partners in the coming weeks.  We would love to hear your thoughts and will keep you advised of the development of the product!

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